Published inRowena ChangNotes on Project Planning and ManagementProject management frameworks that I didn’t learn in business school.Dec 11, 2020Dec 11, 2020
Published inRowena ChangNotes on Buddhism and Modern PsychologyAn exploration of Buddhism from the perspective of evolutionary psychology.Dec 9, 2020Dec 9, 2020
Published inRowena ChangNPR Corporate Sponsorships — From My Pitch to Your EarsA look at my final account pitch to my Corporate Sponsorships team at NPR.Dec 2, 2020Dec 2, 2020
Published inRowena ChangACLU Social Content & AnalyticsSelect projects I worked on at the ACLU, including social media campaigns, analytics projects, and content strategy for our new TikTok.Dec 2, 2020Dec 2, 2020
Published inRowena ChangAugust Marketing Monthly Wrap-UpMedia and marketing highlights of the month.Sep 9, 2020Sep 9, 2020
Published inRowena ChangNotes on Google Ads for SearchBreakdown of how to create and optimize Google Search campaignsSep 2, 20201Sep 2, 20201
Published inRowena ChangNotes on Google Analytics for Power UsersFrom audience reports to e-commerce performance to site engagement to product performance.Aug 19, 2020Aug 19, 2020
Published inRowena ChangNotes on Advanced Google AnalyticsFrom Google Analytics Academy: Advanced Google Analytics.Aug 18, 2020Aug 18, 2020
Published inRowena ChangJuly 2020 Marketing Wrap-UpMedia and marketing highlights of the month.Aug 14, 2020Aug 14, 2020
Published inRowena ChangProduct Pitch: A Virtual Farmers MarketA grocery-buying app bringing the freshest foods from farmers to consumers.Aug 10, 2020Aug 10, 2020
